Blog and Market Insights

Welcome to The Hidden Market's Blog and Market Insights. Here you will find news and views on anything from marketing and digital trends, teams, and hiring, through to advice on how to secure the right role.

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18 companies investing in Artificial Intelligence in marketing

Artificial intelligence in marketing and what it means for you as a marketer

Artificial intelligence (AI) is shaking up the… read more.

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Marketing Leaders ultimate guide to digital courses:

If you’re a senior marketer most likely you have not been involved in some of the detail of campaigns. Alternatively, depending on… read more.

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The Ultimate Guide: marketing job shares:

Here we look at all things in relation to jobs shares: why they are effective for both employers and professionals, why they are underutilised and how we recommend that you go about hiring or finding the right candidates. 

Hopefully, you… read more.

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Marketing salaries: how much do marketers get paid?

Marketers often ask me what they should expect from a marketing salary and at what level. It is a fair question. Are you underselling yourself? Are you being paid fairly in relation to your experience? What to get paid is a really important… read more.

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Reduce the cost & improve the quality of hire through talent pipelining

Finding quality candidates can be tough. The methods of finding talent have changed.

Historically, you as a hiring manager… read more.

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Recruitment marketing - The best podcasts for recruitment marketing

If you have read our recent posts about What is recruitment marketing? And the related book resources we shared with you here… read more.

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The recruitment marketing book guide:

If you have been following our recent series on recruitment marketing you might have read, What is recruitment marketing?, or seen our guide to the best recruitment marketing… read more.

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When is a good time to hire a marketing leader as a small business? And how much will it cost?

If you have been following our recent blog about the successful hiring of marketing leaders then you would have some of the essential considerations in finding and securing the right candidate. To supplement this for small businesses here are… read more.

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Hiring Marketing Leaders - Our How to Guide for Success!

Hiring a marketing leader can be a big consideration. It is a big consideration for businesses that have done so previously and can be daunting for the first hire. But where do you start? Marketing as a skillset is very broad. There are a number… read more.

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What is recruitment marketing? And how does The Hidden Market help?

Recruitment marketing is the strategies and tactics businesses use to find, attract and engage, and nurture talent, all before they apply for a job. It is the hello in your conversation. This is the pre-applicant stage of talent acquisition: the… read more.