Acquisition Marketing Manager Job Description:
Overview - Acquisition Marketing Manager Job Description
Here we've set out all the information you need regarding a Acquisition Marketing Manager role & Job Description.
You'll find:
Acquisition Marketing Manager Job Description
A downloadable Acquisition Marketing Manager Job Description
Key skills in the role of an Acquisition Marketing Manager Role
This Acquisition Marketing Manager Manager job description template includes the list of most important Acquisition Marketing Manager Manager duties and responsibilities. It is customisable and ready to post to job boards. Use it to save time, attract qualified candidates and hire the best employees.
If you're looking to hire an Acquisition Marketing Manager Manager or a candidate wanting more information, here we have laid out the key requirements, duties, responsibilities, and skills that should be in an Acquisition Marketing Manager Manager job description. If you're on this page you're likely a business looking to hire an Acquisition Marketing Manager Manager or a marketer interested in the role of an Acquisition Marketing Manager Manager. If you are looking for an Acquisition Marketing Manager Manager job description then below we have a job description template for you below.
If you are looking for other marketing job descriptions please take a look at our complete list of marketing job descriptions
Whether you are a business looking to hire or a candidate looking at the role we hope that this helps you in your endeavours.
We're well placed to help both candidates and companies looking to place ABM roles. Links below with information as to how we are able to help you and there are links to our current vacancies too.
If you are looking for a general marketing manager job description please take a look at our Marketing Manager Job Description.
Acquisition Marketing Manager Job Description:
The company:
Our business is in X industry and is going through X period of growth or transition and we're looking for your role as an Acquisition Marketing Manager to support this.
The opportunity:
We are looking for an Acquisition Marketing Manager to manage all marketing to acquire new customers to facilitate business growth. We require an acquisitions manager to contribute to build and manage end to end performance-based marketing campaigns across a variety of digital channels and partnerships to drive traffic to the website and increase conversion in the sales funnel.
For this role, you will be a creative and quantitative thinker. You should be familiar with various marketing techniques across all marketing channels. Your goal will be to develop and implement the most profitable campaigns to position and promote the businesses roles.
Acquisition Marketing Manager Responsibilities:
- Manage customer acquisition plans from concept to delivery
- Manage acquisition channels: online and offline channels including search, display, social, programmatic TV/radio, electronic direct marketing, and affiliate partnerships
- Optimise marketing acquisition: reducing the cost and acquiring the best customers for the business
- Working with sales teams to understand the day to day success of campaigns
- Use marketing intelligence, customer insight & analysis to understand their audiences and the effectiveness of their campaigns
- Understand and report against engagement programme KPIs, Forecast, track, analyse and report on activity
- Work with key stakeholders across agency and internal parters to find improvements to the campaigns
- Use and improve the campaign briefing process
- Use test and learn approach to campaigns to ensure continued success
Acquisition Marketing Manager Requirements:
- Excellent understanding of acquisition marketing
- Strong understanding of all relevant marketing channels: digital (search, display, social, mobile), and direct electronic marketing (SMS, Email, PUSH)
- Creative thinker and proactive problem solver
- Proven experience in an acquisitions marketing role or similar role such as a broader CRM role
- Ideally a good understanding of Google Analytics & WebTrends
- Excellent communication skills
- Strong attention to detail
- Analytical mind and strong quantitative skills
- Likely 3-5 years experience in a B2C data-driven and or digital marketing role
- Experience working with affiliate partners
- Experience with campaign execution from concept to reporting
- Good knowledge of marketing technology tools such as Google Analytics, Salesforce and WordPress
- A strong grasp of web analytics, A/B testing, and metrics driven (performance) marketing
- Commercially driven and customer centric
- Outstanding ability to think creatively, identify and resolve problems
Acquisition Marketing Manager Working pattern:
[Insert working conditions such as schedule, remote work options, etc.]
Acquisition Marketing Manager Salary & Benefits:
[Insert salary range]
[Insert any benefits or perks]
Key skills in the role of a Acquisition Marketing Manager Role:
The role of an Acquisition Marketing Manager involves driving customer acquisition through various channels and strategies. Here are key skills typically associated with the Acquisition Marketing Manager role:
- Digital Marketing Expertise:
- Proficiency in various digital marketing channels such as SEO, SEM, social media, email marketing, and content marketing.
- Data Analysis and Analytics:
- Ability to analyze data to measure the performance of marketing campaigns and make data-driven decisions.
- Conversion Rate Optimization (CRO):
- Experience in optimizing websites and landing pages to improve conversion rates and user experience.
- SEO/SEM Knowledge:
- Understanding of search engine optimization (SEO) and search engine marketing (SEM) to enhance online visibility and drive traffic.
- Paid Advertising Management:
- Expertise in managing and optimizing paid advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Content Marketing:
- Ability to develop and execute content strategies that attract and engage target audiences throughout the customer journey.
- Marketing Automation:
- Familiarity with marketing automation tools to streamline and optimize customer acquisition processes.
- Social Media Management:
- Proficient in utilizing social media platforms for customer acquisition, engagement, and brand promotion.
- A/B Testing:
- Skill in designing and conducting A/B tests to optimize marketing campaigns and improve performance.
- Budget Management:
- Experience in managing budgets effectively to achieve maximum return on investment (ROI).
- Market Research:
- Conducting market research to understand target audience behavior, preferences, and competitive landscape.
- Lead Generation:
- Developing and implementing strategies for lead generation through various online and offline channels.
- CRM Systems:
- Proficiency in using Customer Relationship Management (CRM) systems to manage and nurture leads.
- Marketing Analytics Tools:
- Knowledge of tools like Google Analytics, Adobe Analytics, or other analytics platforms to track and analyze marketing performance.
- Customer Segmentation:
- Ability to segment target audiences and tailor marketing strategies to specific customer profiles.
- Creative Thinking:
- Ability to think creatively and develop innovative marketing approaches to stand out in the competitive landscape.
- Collaboration Skills:
- Collaborating with cross-functional teams, including sales, product, and design, to align acquisition strategies with overall business goals.
- ROI Focus:
- Strong focus on measuring and optimizing the return on investment for marketing campaigns.
These skills collectively contribute to the Acquisition Marketing Manager's ability to effectively acquire customers, drive growth, and contribute to the overall success of the business.
What is a Acquisition Marketing Manager?
An Acquisition Marketing Manager is an expert in identifying, qualifying, and ultimately securing new customers for a business. The acquisitions marketing manager utilises all marketing channels and opportunities available to them in order to maximise business value. Customer acquisition is a considered business as there are considerable costs of finding new customers and as such the acquisition marketing manager is skilled at managing the costs of acquisitions versus the benefit of such acquisitions.
Acquisition Marketing Managers are responsible for creating and implementing marketing strategies that focus on acquiring new customers and ensuring their engagement and retention. These strategies can involve various marketing channels, including search engine optimisation, paid search, social media, affiliate marketing, email marketing, and display advertising.
To succeed in this role, an Acquisition Marketing Manager needs to constantly monitor and analyze the performance of marketing campaigns to identify areas for improvement. They work on optimizing these campaigns to maximize return on investment. Additionally, they stay updated on the latest industry trends and best practices, enabling them to make informed recommendations and maintain effective acquisition marketing strategies.
Strong analytical and project management skills are essential for an Acquisition Marketing Manager. They should possess excellent communication and interpersonal skills, as their role often involves collaborating with different teams and stakeholders. Being detail-oriented and adaptable to new challenges are also valuable traits in this position.
Overall, an Acquisition Marketing Manager plays a vital role in helping businesses grow their customer base. Their strategic approach to marketing and focus on acquiring new customers contribute to the overall success of the company.
Firms hiring Acquisition Marketing Managers
How we work with firms hiring acquisition marketing professionals:
The Hidden Market, acting as a specialized recruiter, focuses on sourcing and connecting companies with skilled professionals in the field of Acquisition Marketing Management. With a deep understanding of the expertise, qualifications, and experience required for success in this role, The Hidden Market excels in identifying and attracting top talent in the acquisition marketing field.
Key attributes of The Hidden Market as an Acquisition Marketing Manager recruiter include:
- Expertise in acquisition marketing: The Hidden Market possesses extensive knowledge and expertise in acquisition marketing strategies, channels, and best practices. They understand the specific skills and competencies needed for effective customer acquisition and have a strong network within the industry.
- Awareness of industry trends: The Hidden Market stays up-to-date on the latest trends, technologies, and advancements in the acquisition marketing field. They are well-versed in digital marketing, analytics, data-driven approaches, and emerging techniques to drive customer acquisition.
- Vast candidate network: The Hidden Market has built an extensive network of potential candidates in the acquisition marketing field. They proactively engage with professionals, attend industry events, and leverage their connections to identify and attract top talent.
- Comprehensive screening process: The Hidden Market employs a rigorous screening process to evaluate potential candidates. This includes reviewing resumes, conducting interviews, assessing technical skills, and evaluating past performance and results related to acquisition marketing campaigns.
- Alignment with company needs: The Hidden Market dedicates time to understand the specific needs and requirements of hiring companies. They collaborate closely with the hiring team to develop a clear job description, analyze company culture, and match the candidate's skillset with the organization's goals.
- Efficient recruitment process: The Hidden Market effectively manages the end-to-end recruitment process, including sourcing, screening, coordinating interviews, and facilitating hiring decisions. They ensure both the hiring company and the candidates are engaged and informed throughout the process.
- Strong communication and negotiation skills: The Hidden Market possesses excellent communication and negotiation skills to engage with candidates and hiring companies. They ensure a smooth and transparent communication flow, manage candidate expectations, and negotiate job offers that are mutually beneficial.
As an Acquisition Marketing Manager recruiter, The Hidden Market plays a vital role in sourcing and connecting companies with skilled professionals in the acquisition marketing field. Leveraging their expertise, industry knowledge, and extensive network, The Hidden Market successfully identifies, evaluates, and secures top talent for their clients.
We are a recruitment platform for businesses looking to hire marketing talent. We match businesses with qualified marketers and focus on the relevancy of the matches in the hiring process: connecting businesses with the right talent.
If you are looking for more information on hiring please get in touch here.
Candidates looking to secure Acquisition Marketing Manager vacancies:
How we work with acquisition marketing professionals:
We're a professional talent platform for marketing, digital, and commercial professionals connecting job seekers in these fields with relevant roles and opportunities.
- Relevancy and attention: The website aims to help job seekers gain the attention of the right people in a world of noise and increase relevancy in their job search.
- Hidden profile: Job seekers can create a hidden profile that is only revealed to employers at their discretion. This allows them to take control of their job search, set preferences, and get matched to suitable roles.
- Engagement and community: As a member of the Hidden Market platform, job seekers have access to a team, content, and community to support their job search and career development.
- Direct brand connections: The platform allows job seekers to connect directly with brands and avoid third-party recruiters. This can save time and provide access to opportunities from a range of brands.
- Exclusive roles: The Hidden Market promotes itself as a platform where companies reach untapped talent, offering job vacancies that may not be found elsewhere. Job seekers can be the first to know about these exclusive roles.
- Career partner: The website positions itself as a long-term career partner, allowing job seekers to keep track of opportunities in the market, even if they are in a passive job search mode.
- Specialist career support: The Hidden Market focuses on serving the marketing and digital community and offers specialized support to job seekers in these fields.
If you are looking for your next role you're welcome to get in touch here.