At some point in the life of your company, especially when your business is experiencing rapid growth or change, you might need to add a marketing leader to your senior team.  You’re going to need a Chief Marketing Officer to help you craft your marketing strategies, lead your team, and integrate all marketing activities. More and more companies turn to outsourced resources to face their marketing challenges.
A great solution can be hiring an Interim or Fractional CMO. To define the perfect fit for your company, it will be helpful to have a clear understanding of these two engagement models.