CMO for a High Growth FinTech in London

Introduction

Our client, a rapidly expanding FinTech company based in London, was on the verge of a significant growth phase and needed to hire their first Chief Marketing Officer (CMO). Initially, the internal recruitment team had undertaken the search. However, they sought specialized support to ensure comprehensive market coverage and to attract high-caliber candidates who typically do not respond to internal recruiters. The need was urgent: the business aimed to secure a strategic leader capable of driving growth while managing a limited budget.

The Recruitment Challenge

Given that the internal recruitment team had already initiated the search, our approach needed to be both sensitive and effective. The challenge was twofold:

• Engagement Sensitivity: Engage with prospective candidates without overstepping the efforts already made by the internal team.
• Quality Over Quantity: Attract a senior marketer with a blend of hands-on and strategic experience, particularly someone proficient in B2B, growth, brand, and digital marketing.

Additionally, the candidate needed to demonstrate the ability to translate marketing strategies into immediate growth, all while operating within a constrained budget.

Engagement

Leveraging our extensive network in the financial services and technology sectors, we implemented a targeted search process:

• Mapping the Market: Identified key players and potential candidates within the FinTech landscape.
• Ranking Prospects: Evaluated and prioritized candidates based on their fit and likelihood to align with the client's needs.
• Targeted Outreach: Crafted and dispatched personalized, focused messages to engage top-tier prospects effectively.

This strategic approach ensured that we reached the right candidates without overwhelming the market or the client.

The Service

We provided specialized recruitment support tailored to the client's unique requirements:

• Comprehensive Market Coverage: Ensured no stone was left unturned in sourcing potential candidates across the FinTech sector.
• Personalized Engagement: Developed customized communication strategies to resonate with high-caliber professionals.
• Local Market Insights: Offered expertise in navigating the London market, understanding local hiring nuances, and complying with relevant regulations.

Our dedicated efforts complemented the internal team's initiatives, enhancing overall recruitment effectiveness.

Location

London

Roles We Filled

• Chief Marketing Officer (CMO)

Skills

• B2B Marketing Expertise: Deep understanding of business-to-business marketing strategies and dynamics.
• Growth Marketing: Proven track record in driving business growth through innovative marketing initiatives.
• Brand Management: Ability to develop and maintain a strong brand presence in a competitive market.
• Digital Marketing Proficiency: Skilled in leveraging digital channels to enhance marketing effectiveness.
• Strategic Leadership: Capable of translating marketing insights into actionable growth strategies within budget constraints.

Process

1. Client Brief: Initiated the engagement with a detailed briefing meeting to grasp the client's specific needs and expectations for the CMO role.
2. Understanding Client Needs: Delved into the nuances of the desired skill set and the strategic objectives the CMO needed to achieve.
3. Scoping: Formulated a structured recruitment strategy tailored to the London market, outlining the approach to target and attract suitable candidates.
4. Sourcing: Actively scouted the market, utilizing our network to identify and reach out to potential CMO candidates.
5. Evaluating Skills: Conducted comprehensive assessments of candidates' marketing capabilities, ensuring alignment with the client's strategic goals.
6. Work in Progress: Maintained an iterative process by presenting candidate profiles, gathering client feedback, and refining our search to better meet the client's requirements.

Outcome

We successfully hired a highly qualified CMO within four weeks, significantly reducing the opportunity cost associated with a prolonged hiring process. This swift placement ensured that the client could capitalize on their growth opportunities without delay.

Benefit

By partnering with us, the client accessed a pool of elite marketing talent that was previously out of reach. Our platform facilitated seamless hiring and contractor management, allowing the business to focus on strategic growth initiatives. Additionally, our cost-effective recruitment approach provided substantial savings compared to engaging multiple expensive marketing agencies.

Tags: #MarketingRecruitment #SeniorRecruitment #FinTechRecruitment #CMOHiring #B2BMarketing #GrowthMarketing #DigitalMarketing #BrandMarketing #LondonRecruitment #SpecialistRoles #RecruitmentPartner