International Rebrand | Insurance Business

"We were delighted with the performance of the THM team—the business found staff effectively, and we loved using the platform too."

— Head of Marketing, Managing the Rebrand

Introduction

Our client is a prominent global insurance company specialising in a wide range of insurance and risk management solutions for both businesses and individuals. With a strong presence in the UK and operations in over 30 countries, the company offers insurance products across various sectors, including property, casualty, marine, and energy. Recognised for its expertise and personalised service, the company excels in addressing complex insurance needs, helping clients effectively mitigate risks and protect their assets. With revenues exceeding several billion pounds, the business boasts an extensive client base and a comprehensive suite of services.

The client required international brand marketing talent to support a global rebrand initiative. We successfully supplied this talent within four weeks across multiple locations, managing all payment processing locally and billing clients monthly in arrears. Our specialist on-demand recruitment support was crucial in finding, engaging, and qualifying top-tier brand marketing professionals who understood the nuances of local markets and could operate effectively within specific jurisdictions.

The Recruitment Challenge

Supplying brand marketing and graphic design talent across multiple international locations presented several challenges. Each location needed a dedicated brand project manager and graphic design support to implement the global rebrand effectively. The recruitment process required a deep understanding of diverse markets and the ability to swiftly identify and engage qualified professionals. Additionally, hiring in specific jurisdictions demanded specialist market insights to navigate local regulations and talent pools.

Engagement

Engaging top-tier brand marketing and graphic design talent in diverse international markets necessitated a strategic and localized approach. Leveraging our extensive network and market expertise, we ensured effective engagement with candidates, fostering strong connections and facilitating seamless recruitment across all targeted locations. Our focus on understanding both the client's needs and the unique dynamics of each market enabled us to attract and retain the best talent for the rebrand project.

The Service

We provided on-demand recruitment services, supplying brand marketing project managers and graphic designers across multiple international locations. Our comprehensive services included managing payment processing in each region and handling monthly billing for clients, ensuring a streamlined and efficient recruitment process. By offering specialist market insights and a tailored recruitment strategy, we met the client's needs for both project managers and graphic designers with B2B experience.

Locations

• Paris
• Milan
• Berlin
• Barcelona
• Zurich

Roles We Filled

• Brand Project Managers (Paris, Milan, Berlin, Barcelona, Zurich)
• Graphic Designers

Skills

Process

1. Client Brief: Understanding the client's needs through an initial briefing meeting and evaluating the specifics and nuances required for brand marketing and graphic design roles.
2. Scoping: Developing a detailed and structured approach to target hiring, tailored to each location's unique market conditions.
3. Sourcing: Actively engaging with the market in each location, identifying and reaching out to potential candidates with the requisite brand marketing skills.
4. Evaluating Skills: Conducting a thorough assessment of brand marketing and graphic design capabilities to ensure alignment with project requirements.
5. Work in Progress: Continuously refining the recruitment process by sending example candidates, gathering feedback, and improving subsequent candidate selections.

Outcome

We secured all on-demand talent at highly competitive market rates, providing the business with the flexibility of excellent brand marketing professionals. This approach allowed the company to avoid the higher costs associated with hiring expensive marketing agencies across each location or relying on a centralised agency. On-demand staff hired through our specialised services proved to be more cost-effective and efficient.

Result

We successfully hired 2 to 3 brand contractors in each location, totaling 12 on-demand brand marketers. This enabled the business to manage a global rebrand both timely and cost-effectively, ensuring consistency and quality across all regions.

Benefit

The business gained access to talent that was previously out of reach, at rates that were not feasible through traditional recruitment methods. By managing all hiring and contractor arrangements via our platform, we provided a seamless and efficient solution that supported the company's global rebranding efforts.