RPO Recruitment | Marketing & Digital Agency | London
"We were impressed by the quality of the candidates we received and the engagement of the candidates. The candidates actually mentioned that the approach & engagement from THM was the difference in them accepting to have a conversation with the business."
— Founder, Marketing, Digital & Performance Agency
Introduction
Our client is a high-growth marketing, performance, and digital agency based in London, currently employing 40 professionals. Renowned for serving blue-chip clients, the agency excels across various disciplines and sectors. Having partnered with them for four years, our ongoing collaboration addresses their fluctuating hiring needs. While there are periods of hiring surges, a few specialised roles frequently remain open.
The Recruitment Challenge
The agency uniquely integrates marketing and digital expertise within their account management roles, unlike other agencies that maintain separate, non-specialist account management teams. This approach necessitates recruiting highly skilled digital, performance, and marketing specialists who also possess exceptional interpersonal and client management skills. The competitive London market, with numerous agencies and abundant opportunities for candidates, further intensifies the challenge. Effective engagement is crucial to ensure meaningful connections and avoid wasting valuable interactions.
Engagement
Navigating the competitive London marketing and digital landscape requires a strategic approach to engagement. With numerous agencies vying for top talent, our focus is on creating strong, lasting connections with potential candidates to ensure we secure the best specialists for our client without losing valuable opportunities.
The Service
We serve as the exclusive recruitment partner for the agency, offering dedicated Recruitment Process Outsourcing (RPO) support. This exclusive partnership allows us to negotiate preferential rates and provide tailored recruitment services that align closely with the agency’s specific needs.
Location
London
Roles We Filled
- Paid Media Specialists
- Performance Specialists
- Digital Media Specialists
- Account Executives
- Senior Account Executives
- Account Managers
- Senior Account Managers
Skills
Paid Media Specialists
Expertise in managing and optimising paid advertising campaigns across various platforms, with a strong understanding of analytics and ROI measurement.
Performance Specialists
Proficient in analysing performance data, identifying growth opportunities, and implementing strategies to enhance campaign effectiveness and business outcomes.
Digital Marketing Specialists
Skilled in a broad range of digital marketing disciplines, including SEO, content marketing, social media, and email marketing, with the ability to create comprehensive digital strategies.
Account Management Skills
Exceptional ability to manage client relationships, understand client needs, and deliver tailored marketing solutions. These specialists combine their technical expertise with strong communication and organisational skills to ensure client satisfaction and project success.
Process
- Client Brief: We receive a detailed brief for each role, outlining the key areas of expertise required and aligning these with the client’s expectations.
- Scoping: We conduct an extensive search across all relevant marketing and recruitment channels to develop a comprehensive recruitment market map. This involves identifying potential candidates, including those we are already engaging with and new prospects.
- Sourcing: Leveraging our network and market insights, we source the most suitable candidates to match the client’s specialised requirements.
Outcome
By working exclusively with the agency, we offered highly competitive rates, saving the business 25% compared to our standard fees. This partnership enhanced client satisfaction, boosted candidate response rates, and enabled us to fill roles on average within four weeks of receiving the initial brief.
Benefit
The agency benefited from our specialised support and focused approach, which would not have been achievable through contingent recruitment methods. By committing to a single recruitment partner, we provided a more detailed and systematic market mapping and outreach strategy, significantly increasing candidate engagement and response rates.
Tags: #Recruitment #Hiring #DigitalMarketing #PerformanceMarketing #PaidMedia #AccountManagement #LondonAgency #SpecialistRoles #RPO #TalentAcquisition