Overview - Content Manager Job Description
Here we've set out all the information you need regarding a Programmatic Manager role & Job Description.
You'll find:
Content Manager Job Description
A downloadable Content Manager Job Description
Key skills in the role of a Content Manager role
This Content Marketing Manager job description template includes the list of most important Content Marketing Manager duties and responsibilities. It is customisable and ready to post to job boards. Use it to save time, attract qualified candidates and hire the best employees.
If you are looking for other marketing job descriptions please take a look at our complete list of marketing job descriptions.
If you're looking to hire a Content Marketing Manager or a candidate looking wanting more information, here we have laid out the key requirements, duties, responsibilities, and skills that should be in a Content Marketing Manager job description. If you're on this page you're likely a business looking to hire a Content Marketing Manager or a marketer interested in the role of a Content Marketing Manager. If you are looking for a Content Marketing Manager job description then below we have a job description template for you below.
Whether you are a business looking to hire or a candidate looking at the role we hope that this helps you in your endeavours.
We're well placed to help both candidates and companies looking to place Content Marketing Manager roles. Links below with information as to how we are able to help you and there are links to our current vacancies too.
If you are looking for a general marketing manager job description please take a look at our Marketing Manager Job Description.
Downloadable Content Manager Job Description
Content Marketing Manager Job Description:
We require a Content Marketing Manager to manage content for the business across a range of relevant channels set out in the job description below:
Content Marketing Manager Responsibilities
- Ownership of content for the business
- Create free and paid for content for the businesses customers and potential customers to drive leads, subscribers, awareness
- Experience in creating a variety of content such as ebooks, whitepapers, infographics, guides, blogs, etc.
- Manage and develop the content and blogging strategy
- Grow marketing generated leads in order to increase revenues for the business
- Work with designers, product marketing, sales, external influencers, and other industry experts
- Adhere to the internal policies and procedures
- Reporting, KPI's & analytics: measure the success of campaigns through the development and analysing and reporting where enhancements can be made
- Audit and problem-solve tracking issues to ensure accurate measurement of campaign performance
- Proactively keep ahead of the latest biddable media trends to apply to the business where applicable
Content Marketing Manager Requirements:
- 3-5 years experience in content and content marketing
- Strong content production background across a range of mediums: writing, video, social, web, podcast
- Strong experience working with content agencies and managing writing freelancers
- BA/BS degree or equivalent working experience
- Relevant experience in producing content for the web
- Past experience building audiences either online or offline
- Content management systems - good experience in content management of content management systems
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What is a Content Marketing Manager?
The role of the Content Marketing Manager is to plan, develop, and implement the overall company's content strategy. Additionally, they are responsible for the management of the creation and production of online and offline marketing content.
Key skills in the role of a Content Manager role
The role of a Content Manager is multifaceted, requiring a combination of creative, strategic, and technical skills. Here are key skills often associated with the Content Manager role:
- Content Strategy: Develop and implement a content strategy aligned with organizational goals, target audience, and brand voice.
- Writing and Editing: Strong writing and editing skills are essential for creating high-quality, engaging, and error-free content.
- SEO Knowledge: Understanding of search engine optimization (SEO) principles to optimize content for search engines and improve organic visibility.
- Content Creation: Ability to create various types of content, including blog posts, articles, social media posts, videos, and more.
- Multimedia Skills: Proficiency in using multimedia tools for content creation, such as graphic design software, video editing tools, and image editing applications.
- Project Management: Organize and manage content creation workflows, ensuring deadlines are met and projects stay on track.
- Analytical Skills: Use data and analytics tools to measure content performance, identify trends, and make data-driven decisions for content optimization.
- Social Media Management: Knowledge of social media platforms and the ability to create and schedule content that resonates with the audience.
- Collaboration and Communication: Work effectively with cross-functional teams, including designers, marketers, and subject matter experts. Strong communication skills are crucial.
- Understanding of Audience: Know the target audience, their preferences, and behaviors to create content that resonates and adds value.
- Content Distribution: Develop strategies for content distribution across various channels, ensuring maximum reach and impact.
- Adaptability: Stay updated on industry trends, technology changes, and adapt strategies accordingly to keep content relevant.
- Brand Management: Maintain consistency in brand messaging, tone, and style across all content.
- Content Calendar Management: Organize and maintain a content calendar to plan and schedule content releases.
- Legal and Ethical Understanding: Awareness of copyright laws, privacy regulations, and ethical considerations in content creation and distribution.
- Customer-Centric Approach: Focus on creating content that addresses the needs, concerns, and interests of the target audience.
- Analytics Tools: Proficiency in using tools like Google Analytics, social media analytics, and other relevant platforms to track and analyze content performance.
- Content Optimization: Continuously optimize content based on performance metrics, user feedback, and industry best practices.
- Leadership Skills: In some cases, the ability to lead and mentor a content team, managing their tasks and ensuring overall quality.
- Adaptability and Continuous Learning: The digital landscape is constantly evolving, and a Content Manager should be open to learning new tools, techniques, and staying abreast of industry changes.
These skills collectively enable a Content Manager to create, manage, and optimize content that aligns with business objectives and engages the target audience effectively.
Looking for Content Marketing Manager?
At The Hidden Market we focus on hiring the best marketing talent for a range of sectors.
If you're looking for your next Content Marketing Manager position we would love to try and help you secure it.
Looking to hire a Content Marketing Manager?
At The Hidden Market we focus on hiring the best marketing talent for a range of sectors.
If you are looking to hire a Content Marketing Manager we have some great candidates on our books.
Want more information?
Check out our blog or our market insights section to find out more about hiring marketers.
How we work at The Hidden Market - hiring Content Marketing Managers
At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place Content Marketing Managers at businesses from start up through to corporate.
If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here.