Digital Analytics Manager Job Description
Overview - Digital Analytics Manager Job Description
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Digital Analytics Manager Job Description
A downloadable Digital Analytics Manager Job Description
Possible keyword variations for a Digital Analytics Manager role
Key skills in the role of a Digital Analytics Manager role
This Digital Analytics Manager job description template includes the list of most important Digital Analytics Manager duties and responsibilities. It is customisable and ready to post to job boards. Use it to save time, attract qualified candidates and hire the best employees.
If you're looking to hire a Digital Analytics Manager or a candidate looking wanting more information, here we have laid out the key requirements, duties, responsibilities, and skills that should be in a Digital Analytics Manager job description. If you're on this page you're likely a business looking to hire a Digital Analytics Manager or a marketer interested in the role of a Digital Analytics Manager. If you are looking for a Digital Analytics Manager job description then below we have a job description template for you below.
Whether you are a business looking to hire or a candidate looking at the role we hope that this helps you in your endeavours.
We're well placed to help both candidates and companies looking to place Digital Analytics Manager roles. Links below with information as to how we are able to help you and there are links to our current vacancies too.
Digital Analytics Manager Job Description:
We are recruiting for a Digital Aggregators Manager to report to our Head of Digital Marketing. This is a newly created role in order to focus on managing portal relationships across aggregators and partnership channels.
Our company is looking for a Go to Market Manager to join our team. The business is:
- X big
- With X growth plans
- In X sector
The reason we're looking to hire a growth marketing manager is because we're looking to drive, awareness, engagement, and digital sales.
You will ensure that our business presence on portal sites is optimised and delivering maximum value, and requires you to provide campaign support across our digital acquisition, conversion rate optimisation, and retention campaigns.
Digital Analytics Manager Responsibilities
- Managing all analytics across all web channels including the measurement and analysis of website performance, identifying problem areas, and testing opportunities to improve the customer journey and optimisation
- Manage all analytics input into the testing roadmap and projects, deliver digital reporting and insight to the wider business
- Develop automated reporting suites and eye catching dashboards, ensuring suitability for relevant stakeholders
- Support stakeholders with informed decision making through insight and analysis, influencing and bringing new innovative ideas and recommendations to them
- Monitor and measure tests – evaluating results – looking at conversion lifts, commercial impact, and customer insight
- Ensure a high standard of data integrity through accurate and relevant tagging and tracking
Digital Analytics Manager Requirements:
- Likely 3-5 years of digital analytics experience
- Extensive experience with Adobe Analytics or Google Analytics
- Ability to communicate complex data and ideas into digestible information
- Experience in user journey analysis
- Experience working with data visualisation tools and reporting tools such as Tableau
- Experience working with multi-channel digital data
- Building relationships with stakeholders at all levels
- Experience in tag management
- Appreciable experience in Digital marketing, ideally including working with Aggregators
- Ideally experience in a similar industry
- Comfortable working with data, analysis and reporting
- Calm, proactive and confident demeanour
- Ability to be flexible, and adapt to new marketing techniques and leverage trends
- Strong communication and collaboration skills
Downloadable - Digital Analytics Manager Job Description
Possible keyword variations for a Digital Analytics Manager role
If you are advertising for a Digital Analytics Manager role, or looking for one, it is important to consider keyword variations when either looking at candidates CV's or if you are looking at applications it's important your CV and LinkedIn have the relevant keywords and information in.
- Digital Analytics Manager
- Web Analytics Manager
- Analytics and Insights Manager
- Data Analytics Manager
- Digital Data Manager
- Online Analytics Manager
- Digital Measurement Manager
- Performance Analytics Manager
- E-commerce Analytics Manager
- Digital Marketing Analytics Manager
- Data Insights Manager
- Website Metrics Manager
- Digital Reporting Manager
- Customer Analytics Manager
- Data Science Manager
- Online Marketing Analytics Manager
- Digital Strategy Analytics Manager
- Behavioral Analytics Manager
- User Engagement Analytics Manager
- Conversion Rate Optimization Manager
- SEO Analytics Manager
- Social Media Analytics Manager
- Mobile Analytics Manager
- Digital Campaign Analytics Manager
- Digital Experience Analytics Manager
- Omnichannel Analytics Manager
- Data Governance Manager
- Tag Management Manager
- Multichannel Analytics Manager
- Data Visualization Manager
- Analytics Implementation Manager
- Digital Insights and Optimization Manager
- Data Quality Manager
- Marketing Technology Analytics Manager
- eCommerce Data Analytics Manager
- Advanced Analytics Manager
- Digital Attribution Manager
- Data Warehousing Manager
- Analytics Platforms Manager
- Customer Journey Analytics Manager
These keywords cover various aspects of digital analytics, including web analytics, data analysis, insights generation, and optimization across different digital channels. Choose and customize the keywords based on the specific skills and responsibilities associated with the Digital Analytics Manager role you are looking for or recruiting for.
Looking for Digital Analytics Manager?
At The Hidden Market we focus on hiring the best marketing talent for a range of sectors.
If you're looking for your next Digital Analytics Manager position we would love to try and help you secure it.
Looking to hire a Digital Analytics Manager?
At The Hidden Market we focus on hiring the best marketing talent for a range of sectors.
If you are looking to hire a Digital Analytics Manager we have some great candidates on our books.
Want more information?
Check out our blog or our market insights section to find out more about hiring marketers.
Key Skills of a Digital Analytics Manager role
A Digital Analytics Manager plays a crucial role in leveraging data to gain insights, optimize strategies, and drive business decisions. Here are key skills associated with a Digital Analytics Manager role:
- Analytics Tools Mastery:
- Proficiency in using digital analytics tools such as Google Analytics, Adobe Analytics, or other relevant platforms.
- Familiarity with tag management systems (e.g., Google Tag Manager).
- Data Analysis:
- Strong quantitative and qualitative analytical skills.
- Ability to interpret and draw actionable insights from data.
- Statistical Knowledge:
- Understanding of statistical concepts and methodologies to analyze data accurately.
- Business Acumen:
- Ability to connect data insights with business objectives and strategies.
- Digital Marketing Knowledge:
- Understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
- Conversion Rate Optimization (CRO):
- Experience in optimizing website performance and user journeys to increase conversions.
- A/B Testing:
- Proficiency in designing and interpreting A/B tests to improve digital experiences.
- User Experience (UX) Understanding:
- Awareness of user experience principles and how they impact digital analytics.
- Data Visualization:
- Skill in presenting complex data in a visually compelling and understandable manner using tools like Tableau or Power BI.
- Communication Skills:
- Ability to communicate data-driven insights to both technical and non-technical stakeholders.
- Project Management:
- Organizational and project management skills to handle multiple analytics projects simultaneously.
- Technical Proficiency:
- Understanding of web technologies, HTML, and JavaScript to effectively implement and troubleshoot analytics tracking.
- Problem-Solving:
- Aptitude for identifying challenges and providing data-driven solutions.
- Team Leadership:
- Experience leading and mentoring a team of analysts or data professionals.
- Data Privacy and Governance:
- Knowledge of data protection regulations and best practices in data governance.
- Continuous Learning:
- A commitment to staying updated on the latest trends, tools, and techniques in digital analytics.
- Strategic Thinking:
- Ability to align digital analytics efforts with overall business strategy and goals.
- Collaboration:
- Work effectively with cross-functional teams, including marketing, IT, and product development.
- ROI Analysis:
- Evaluate and communicate the return on investment (ROI) for digital marketing campaigns.
- Critical Thinking:
- Apply critical thinking skills to analyze data accuracy and relevance.
These skills collectively enable a Digital Analytics Manager to not only analyze data but also provide actionable insights that contribute to the success of digital marketing strategies and overall business objectives.
What is a Digital Analytics Manager?
As a Digital Analytics Manager, you will manage all the analytics of the businesses digital assets and specialise in insight, tagging or optimisation. You are responsible for managing the digital tagging environment in order to collect accurate and relevant data to measure user behaviour and digital performance. We require your to analyse website performance and deliver insight to stakeholders supporting key decision making and drive effective change. You will improve the customer journey and identifying and testing opportunities for improving the customer experience. The role is very much a metric driven role where you will test and learn to see what is working and continually evolve and optimise campaigns.
How we work at The Hidden Market - hiring Digital Analytics Managers
At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place Digital Analytics Managers at businesses from start up through to corporate.
If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here.