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In the fast-moving consumer goods (FMCG) industry, there are various types of marketing jobs that play a vital role in driving business success. Let's explore these roles, their significance to businesses, and the average salaries.

1. Brand Manager: Brand Managers are responsible for developing and managing the brand strategy of FMCG products. They conduct market research, define target audiences, create marketing campaigns, and ensure consistent brand messaging across various channels. Brand Managers in the FMCG industry in the UK typically earn an average salary ranging from approximately £35,000 to £50,000 per year.
2. Product Manager: Product Managers oversee the development and marketing of FMCG products. They work closely with cross-functional teams to define product features, pricing, and positioning. Product Managers also conduct market analysis, monitor product performance, and identify opportunities for growth. The average salary for Product Managers in the FMCG sector in the UK is around £40,000 to £60,000 per year.
3. Trade Marketing Manager: Trade Marketing Managers focus on creating and executing marketing strategies targeted at retailers and distributors. They collaborate with sales teams to develop promotional campaigns, conduct market research, and monitor competitor activities. Trade Marketing Managers in the FMCG industry in the UK typically earn an average salary ranging from £35,000 to £50,000 per year.
4. Category Manager: Category Managers analyze market trends and consumer behavior to optimize the performance of specific product categories. They develop pricing strategies, manage product assortments, and collaborate with suppliers and retailers to drive sales. Category Managers in the FMCG sector in the UK typically earn an average salary ranging from £35,000 to £55,000 per year.
5. Digital Marketing Specialist: Digital Marketing Specialists leverage digital channels to promote FMCG products. They develop online marketing campaigns, manage social media platforms, optimize websites for search engines, and analyze performance metrics. The average salary for Digital Marketing Specialists in the FMCG industry in the UK is around £30,000 to £45,000 per year.

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