Overview - Head of Marketing Job Description:
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Head of Marketing Job Description
A downloadable Head of Marketing Job Description
Salary information for a Head of Marketing role
Explained - the different types of Head of Marketing role
Key skills in the role of a Head of Marketing role
Information on how we work at The Hidden Market filling Head of Marketing roles
FAQs about Heads of Marketing roles
Head of Marketing Job Description:
We are looking to hire a Marketing Director who will be in charge of leading our company's marketing efforts. As a successful hire, you will be responsible for providing guidance to our marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands. You will also be working closely with our sales department to develop a pricing strategy that will help us maximize profits and market share. Finally, you will be in charge of organizing company conferences, trade shows, and major events.
To be considered for this position, you will need a bachelor's degree in business, marketing or communications. You will also need to have proven experience in running a marketing team and marketing campaigns. High competency in project and stakeholder management is a huge advantage.
Head of Marketing Responsibilities:
- Overseeing marketing department.
- Evaluating and developing our marketing strategy and marketing plan.
- Planning, directing, and coordinating marketing efforts.
- Communicating the marketing plan.
- Researching demand for our products and services.
- Competitor research.
- Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
- Identifying potential customers.
- Developing promotions with advertising managers.
- Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
- Compiling lists describing our offerings.
- Developing and managing advertising campaigns.
- Building brand awareness and positioning.
- Supporting sales and lead generation efforts.
- Coordinating marketing projects from start to finish.
- Organizing company conferences, trade shows, and major events.
- Overseeing social media marketing strategy and content marketing.
Head of Marketing Requirements:
- Bachelor’s degree in business, marketing, communications, or related field.
- Experience in marketing and running a marketing team.
- Proven marketing campaign experience.
- Effective time management skills and the ability to multitask.
- Strong copywriting skills.
- Attention to detail.
- Proven ability to manage budgets.
- Professional and proactive work ethic.
- High competence in project and stakeholder management.
- Excellent interpersonal, written and oral communication skills.
- Experience with digital marketing forms such as social media marketing and content marketing.
- Competency in Microsoft applications including Word, Excel, and Outlook.
Typical Marketing Director Educational Requirements
- Bachelor's degree
- An advanced degree in marketing or business (MBA) is preferred
- Most Marketing Directors have approximately 10 years of well-rounded marketing or business development experience in positions of increasing responsibility- with a focus on marketing expansion
- Three to five years of experience in a leadership role
Head of Marketing Essential Skills
- Superb analytical skills
- Demonstrated ability to lead and inspire a marketing team
- Outstanding communication and interpersonal skills
- Flexibility in thinking and approach
- Passionate customer advocacy
- Thorough knowledge of marketing principles, brand, product and service management
- Deep understanding of changing market dynamics
- Extensive knowledge in a variety of disciplines such as production, information technology, legal and finance
- Entrepreneurial spirit
The key skills of a Head of Marketing
The role of a Head of Marketing is multifaceted, requiring a combination of strategic, managerial, and technical skills. Here are key skills that are typically essential for a successful Head of Marketing:
- Strategic Thinking:
- Ability to develop and execute a comprehensive marketing strategy aligned with overall business goals.
- Visionary thinking to anticipate market trends and position the company effectively.
- Leadership:
- Strong leadership skills to guide and inspire a marketing team.
- Effective communication to convey the vision and goals of the marketing department.
- Team Management:
- Skill in recruiting, training, and mentoring a high-performing marketing team.
- Ability to foster a collaborative and innovative team culture.
- Digital Marketing Expertise:
- In-depth knowledge of digital marketing channels, including SEO, SEM, social media, and email marketing.
- Understanding of emerging trends and technologies in digital marketing.
- Analytical Skills:
- Proficiency in analyzing data and using metrics to measure the effectiveness of marketing campaigns.
- Data-driven decision-making to optimize strategies and maximize ROI.
- Creativity:
- Innovative thinking to develop engaging and memorable marketing campaigns.
- Ability to think outside the box and differentiate the brand in a competitive market.
- Communication Skills:
- Excellent written and verbal communication skills to convey brand messaging effectively.
- Ability to tailor communication for various audiences, including customers, stakeholders, and team members.
- Brand Management:
- Skill in maintaining and enhancing brand integrity across all marketing initiatives.
- Understanding of brand positioning and the impact on consumer perception.
- Budget Management:
- Experience in developing and managing marketing budgets efficiently.
- Ability to allocate resources effectively for maximum impact.
- Adaptability:
- Flexibility to adapt to changing market conditions and adjust marketing strategies accordingly.
- Willingness to embrace new technologies and methodologies.
- Negotiation and Relationship Building:
- Ability to negotiate with external partners, vendors, and agencies.
- Strong relationship-building skills for collaborations and partnerships.
- Project Management:
- Effective project management skills to ensure the timely and successful execution of marketing campaigns.
- Attention to detail and the ability to handle multiple projects simultaneously.
- Market Research:
- Proficiency in conducting market research to understand consumer behavior, industry trends, and competitive landscapes.
These skills collectively contribute to a Head of Marketing's ability to drive the success of marketing initiatives, build brand awareness, and achieve business objectives. Keep in mind that the specific skills needed may vary depending on the industry, company size, and goals.
The Hidden Market salary comparison tool and benchmarking for Heads of Marketing
Our benchmarking for Heads of Marketing shows that they earn:
- between £65k - 110k
- on average we see Heads of Marketing earning £82k per year
Should you want to benchmark any of your roles you can do so here with our salary comparison tool.
Why is it important to benchmark salaries before you start hiring?
Too often, we see businesses and candidates waste so much time on poorly qualified candidates and roles: undertaking interviews that are not a good fit. We at The Hidden Market overcome this with our pre-vetted candidates.
There are numerous factors that influence salaries. Some of these are as follows:
- Market forces: demand and supply
- Company size
- Location
- Remit of a role
- Negotiation on both sides: professionals and businesses
We see businesses overpay an unqualified candidate or miss hire. We work with businesses to find the right talent and secure them at a decent market rate for the candidate and client.
Free salary benchmarking for your role
Explained - the different types of Head of Marketing role
here are explanations for different types of Head of Marketing roles based on their primary focus areas:
- Chief Marketing Officer (CMO):
- The CMO is the top executive in charge of the entire marketing function. They are responsible for setting the overall marketing strategy, aligning it with business goals, and ensuring the effectiveness of marketing initiatives across various channels.
- Head of Digital Marketing:
- This role focuses specifically on digital marketing strategies. Responsibilities may include online advertising, search engine optimization (SEO), social media marketing, email marketing, and other digital channels.
- Head of Brand Marketing:
- The Head of Brand Marketing is tasked with developing and managing the overall brand strategy. This includes brand positioning, messaging, and ensuring consistent brand representation across all marketing activities.
- Head of Content Marketing:
- Responsible for overseeing the creation and distribution of content as part of the marketing strategy. This role focuses on developing engaging and relevant content to attract and retain customers.
- Head of Product Marketing:
- The Head of Product Marketing concentrates on marketing specific products or product lines. This involves market research, developing product positioning, and creating marketing strategies to support product launches.
- Integrated Marketing Head:
- This role is responsible for coordinating and managing integrated marketing campaigns. It involves combining various marketing channels and tactics to deliver a unified and cohesive message to the target audience.
- Marketing Communications Head:
- Focuses on managing and coordinating all external communications for the organization. This includes public relations, media relations, and ensuring consistent communication of key messages.
- Demand Generation Head:
- The Head of Demand Generation is tasked with driving customer interest and demand for the company's products or services. This role often involves creating and executing strategies for lead generation and conversion.
Each of these Head of Marketing roles has its specific focus, reflecting the diverse nature of marketing functions within an organization. The titles and responsibilities can vary, so it's essential to consider the specific needs and goals of the company when defining these roles.
FAQs
What is a Head of Marketing?
A Marketing Director is responsible for overseeing the planning, development and execution of an organisation's marketing and advertising. Companies growth is dependent on good marketing and as such a Marketing Director has a significant impact this. Their responsibilities range from creative influence to business strategy.
Depending on orgnaisational size a Marketing Director and the role can be synonymous. A Marketing Director will either report to a Chief Marketing Officer directly to c-suite, likely the chief executive officer or Chief Commercial Officer or Chief Operational Officer. The primary responsibility of the role is to generate revenue by increasing sales through successful marketing. This is achieved through the use of the full marketing mix such as market research, pricing, product marketing, marketing communications, digital, advertising and public relations etc.
Depending on organisation this role is expanded to include sales management or business development management, new business development, product development, distribution channel management and customer service.
How we work at The Hidden Market - hiring Heads of Marketing
At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place CMO's at businesses from start up through to corporate.
If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here.