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In today's digital age, information technology (IT) marketing has become an essential component of modern businesses. The different types of IT marketing jobs vary in their roles and responsibilities and are compensated differently. In pounds sterling, here are some examples of IT marketing jobs and their estimated average salaries:

1. Digital Marketing Manager - £35,000 to £55,000 per year
   Digital Marketing Managers are responsible for developing and implementing digital marketing strategies that drive engagement, increase conversions, and generate leads through channels such as social media, email marketing, and SEO. They collaborate with IT teams to optimize website functionality and user experience, monitor analytics, and identify opportunities for improvement.
2. Content Marketing Manager - £35,000 to £50,000 per year
   Content Marketing Managers oversee the development and execution of content marketing initiatives such as blogs, email newsletters, whitepapers, and other forms of content that educate, inform, and engage target audiences. They work with designers, copywriters, and IT professionals to ensure that content is on-brand, consistent, and optimized for search engines and website visitors.
3. Product Marketing Manager - £40,000 to £60,000 per year
   Product Marketing Managers focus on promoting specific products and services to target audiences. They work closely with product managers and IT teams to define positioning, messaging, and pricing strategies that effectively communicate the value of the product to customers. Product Marketing Managers develop marketing campaigns, create sales collateral, and provide input into product development processes.
4. Social Media Manager - £25,000 to £40,000 per year
   Social Media Managers are responsible for managing brands' social media presence, developing social media campaigns, and engaging with audiences through social media channels. They collaborate with IT and customer service teams to ensure that social media strategies align with overall business objectives and brand standards.
5. Marketing Analytics Manager - £45,000 to £70,000 per year
   Marketing Analytics Managers use data analysis tools to evaluate marketing campaigns' effectiveness and provide insights that inform future strategies. They work with IT teams to ensure data accuracy, monitor performance metrics, and provide reports and dashboards to senior leaders.

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