Marketing Assistant Job Description

We are looking for a Senior Marketing Executive who can take ownership for driving profitable and sustainable growth for our business. You will be responsible for the development of the marketing strategy ensuring campaigns are mapped to the businesses personas with a clear view of the customer's journey from start to finish, reporting on ROI and spending.

Marketing assistants support the work of marketing managers and executives on projects directed at maximising company profits by developing sales strategies and marketing campaigns. A Marketing Assistants role has many roles and a specific position will dictate a Marketing Assistants undertakings, there are several primary responsibilities common to this occupation. A review of current job listings identified the following main tasks and responsibilities.

Job brief

We are looking for a zealous Marketing Assistant to support the Marketing department of our company in its primary and administrative duties.

Marketing Assistant Job Description

As a Marketing Assistant your responsibilities include assisting in organising campaigns and developing marketing strategies that align with the business goals. This work will be a critical factor for the smooth operation of the Marketing department and the attainment of its goals, as well as for the long-term growth of the company.

Responsibilities

• Daily undertake administrative tasks to ensure the functionality and coordination of the department’s activities
• Support the marketing executives & manager in organising marketing projects and initiatives 
• Conduct market research and analyse consumer or client rating reports and questionnaires
• Use marketing analytics and data techniques to gather important data (social media, web analytics, rankings etc.) that will inform business decisions
• Update relevant marketing spreadsheets, databases with statistical, financial and non-financial information
• Assist in the organising of marketing events: promotional events and traditional or digital campaigns and attend them to facilitate their success
• Help to prepare and deliver promotional presentations
• Compose and post online content on the company’s website and social media accounts
• Write marketing content: brochures, press releases etc in order to display the company’s presence in the market
• Communicate directly with clients and encourage trusting relationships

Requirements and skills

• Ideally some experience in business and or marketing with a good understanding of marketing principles
• Good understanding of office management 
• Demonstrable ability to adhere to a number of tight deadlines and manage multiple workloads
• Strong organisational skills
• Customer or client oriented approach
• Good knowledge of market research techniques and databases
• Excellent knowledge of MS Office, marketing computer software and online applications such as CRM tools, Online analytics, Google Adwords etc.
• Exquisite communication and people skills
• High School diploma; BSc in Marketing, Business or relevant field is a strong advantage

  Marketing Assistant - A day in the life:

• Supporting the marketing team with marketing administration
• Support the business with research into trends and propositional development to ensure deliver long term growth and market competitiveness: researching to identify target customers for a product or service and then develop the pricing strategy that will induce them to purchase the product or service