Below you will find:
- Information on marketing recruitment
- Salary information for marketing jobs
- Info on how we work with marketing candidates
- Info to request an account with us
The Hidden Markets marketing salary comparison tool and benchmarking for marketing jobs:
Our benchmarking marketing roles show they earn:
- between £80k on average
- with the average desired salary being £97k
This is of course average data and it conceals a lot of the differences. Should you want to benchmark any of your roles you can do so here with our salary comparison tool. But if you would like some indications of salary bands:
Base salaries bandings by levels - Marketing
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CMO salary range - £150k-400k
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Marketing Director salary range - £120k - 180k
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Head of Marketing salary range - £75k-125k
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Senior Marketing Manager salary range - £65k-75k
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Marketing Manager salary range - £45-65k
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Senior Marketing Executive salary range - £35k-45k
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Marketing Executive salary range - £25-35k
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Marketing Assistant salary range - £18-25k
And here is a link to more general information about Marketing & Digital Salaries
Too often, we see businesses and candidates waste so much time on poorly qualified candidates and roles: undertaking interviews that are not a good fit. We at The Hidden Market overcome this with our prevetted candidates.
There are numerous factors that influence salaries. Some of these are as follows:
- Market forces: demand and supply
- Company size
- Location
- Remit of a role
- Negotiation on both sides: professionals and businesses
We see candidates too often take a role that is not suitable for them. We work with candidates to find the right role with the right business and secure them a decent market rate.
What is marketing recruitment?
Defining Marketing Recruitment: Everything You Need to Know
As a marketing recruitment agency, our focus is on hiring and onboarding skilled professionals to work on a company's marketing team. This can include a range of roles, such as marketing managers, digital marketers, social media specialists, and content creators.
Marketing recruitment is an important aspect of building a successful business. Without a talented and motivated marketing team, businesses may struggle to attract and retain customers, generate leads, and ultimately drive growth.
The process of marketing recruitment typically involves several stages, including job posting, resume screening, interviews, and reference checks. The goal of marketing recruitment is to find the most qualified and suitable candidates for the available roles, based on the needs and goals of the company.
At The Hidden Market, we specialize in marketing recruitment and can help businesses find the right marketing talent to meet their needs. Whether you're looking for a full-time marketing team or a team to support your existing marketing efforts, we can provide the expertise and support you need to build a successful marketing strategy.
We are keen to ensure that the market has good information and advice and we have pulled together a Complete list of Marketing Recruitment Agencies and if you are looking into working with or hiring a marketing recruitment agency do check out our blog: How to evaluate a marketing recruitment agency
Why a Skilled Marketing Team is Essential for Business Success
Having a skilled marketing team can bring numerous benefits to a business, enabling it to achieve its goals and objectives. Here we have set out some benefits of a skilled marketing team but if you would like more information on marketing teams you can review our post here - Marketing Team Structure:
Increased revenue: A skilled marketing team can create and execute effective marketing campaigns that target the right audience, resulting in increased sales and revenue. They can also identify new market opportunities and develop strategies to capitalize on them, leading to growth and profitability.
Competitive advantage: By developing unique and innovative marketing strategies, a skilled marketing team can help a business stand out from the competition. They can also continuously monitor the market and adapt to changing trends to maintain a competitive edge, ensuring the company remains relevant and successful.
Improved brand recognition: A skilled marketing team can create and execute branding campaigns that build brand awareness and recognition among the target audience. By using a consistent message and visual identity, they can establish a strong brand presence in the market, making it easier for customers to identify and remember the business.
Enhanced customer engagement: With the use of engaging and interactive marketing campaigns, a skilled marketing team can encourage customer participation and loyalty. They can also use data analytics to gain insights into customer behavior and preferences, allowing them to create personalized experiences that resonate with the audience.
Effective communication: A skilled marketing team can communicate the company's message effectively through various marketing channels, including social media, email marketing, and advertising. By using storytelling techniques, they can create an emotional connection with the audience, improving the effectiveness of their campaigns.
Better understanding of the target audience: A skilled marketing team can conduct thorough market research to gain insights into the target audience's behavior, preferences, and needs. This helps them create more relevant and targeted campaigns that resonate with the audience, increasing the chances of success.
Overall, a skilled marketing team can help a business grow and succeed by increasing revenue, building brand recognition, engaging customers, and staying ahead of competitors, ensuring the long-term success of the company.
If you are looking at your team and would like some information on how to build a team you might find some information here Marketing Job Descriptions.
Exploring Marketing Recruitment: Diverse Types of Marketing Roles and Required Skillsets
Marketing is a vast field, encompassing a variety of roles that require different skill sets. If you are a candidate looking for a role do check out our blog How to use a marketing recruitment agency - a candidates guide. Below, we'll explore some of the most common types of marketing roles and the skills needed to excel in them:
- Consumer (B2C) Marketing Manager: This role is focused on developing and executing marketing campaigns that target individual consumers. A successful consumer marketing manager will need to be creative, understand consumer behavior and psychology, and have a strong grasp of digital marketing channels.
- Business (B2B) Marketing Manager: This role is focused on developing and executing marketing campaigns that target other businesses. A successful B2B marketing manager will need to be able to create targeted messaging that speaks to business buyers, have a strong understanding of account-based marketing, and be skilled in lead generation and nurturing.
- Channel Marketing Manager: This role is focused on developing and executing marketing campaigns that target specific sales channels, such as distributors, resellers, or partners. A successful channel marketing manager will need to be skilled in partner marketing, have a strong understanding of how to work with channel partners, and be able to create targeted messaging that speaks to specific channel needs.
- Product Marketing Manager: This role is focused on the development and execution of marketing strategies for a specific product or product line. A successful product marketing manager will need to be able to create compelling product messaging, have a deep understanding of the market and competitive landscape, and be skilled in product positioning and pricing.
- Regional Marketing Manager: This role is focused on developing and executing marketing campaigns that target a specific geographic region. A successful regional marketing manager will need to have a strong understanding of regional market dynamics, be able to create targeted messaging that speaks to regional audiences, and be skilled in digital marketing channels.
- Growth Hacker: This role is focused on developing and executing marketing campaigns that drive rapid growth. A successful growth hacker will need to be creative, have a strong understanding of digital marketing channels, and be skilled in using data to inform marketing strategies.
- Acquisition Marketing: This role is focused on developing and executing marketing campaigns that target specific customer acquisition goals. A successful acquisition marketer will need to be skilled in lead generation, have a deep understanding of the buyer's journey, and be able to create targeted messaging that speaks to specific audience needs.
- Generalist Marketing Manager: This role is focused on overseeing all marketing activities for a company or organization. A successful generalist marketing manager will need to be skilled in all areas of marketing, from digital marketing to brand management, and be able to create and execute effective marketing strategies.
- Account Based Marketing: This role is focused on developing and executing marketing campaigns that target specific accounts or customers. A successful account-based marketer will need to be skilled in account-based marketing strategies, have a deep understanding of the target accounts, and be able to create targeted messaging that speaks to specific account needs.
- Brand Marketing: This role is focused on developing and executing marketing campaigns that build and reinforce a company's brand identity. A successful brand marketer will need to be skilled in brand strategy, have a strong understanding of the competitive landscape, and be able to create compelling brand messaging.
- Direct Marketing: This role is focused on developing and executing marketing campaigns that target customers directly, often through direct mail, email, or telemarketing. A successful direct marketer will need to be skilled in data-driven marketing, have a deep understanding of the buyer's journey, and be able to create targeted messaging that speaks to specific audience needs.
- Demand Generation/Lead Generation: This role is focused on developing and executing marketing campaigns that generate leads and drive demand for a product or service. A successful demand generation marketer will need to be skilled in lead generation and nurturing, have a deep understanding of the buyer's journey, and be
Common questions about marketing recruitment
Recruitment is a crucial aspect of building a successful team, but it can also be a challenging and time-consuming process. This is especially true for marketing recruitment, as the marketing industry is highly competitive and constantly evolving.
One of the biggest issues with recruitment is finding the right talent. Many companies struggle to attract qualified candidates who have the necessary skills and experience for the job. This is partly due to the high demand for marketing professionals, as well as the fact that many talented marketers are already employed.
Another challenge is ensuring that the recruitment process is efficient and effective. This includes creating job postings that attract the right candidates, screening and interviewing applicants, and making a final decision on who to hire. It can be difficult to strike a balance between speed and thoroughness in the recruitment process.
Additionally, retention can be a major issue in marketing recruitment. With such a competitive industry, it's important to keep top talent engaged and motivated in their work. Providing opportunities for professional development and career growth can help retain talented employees.
One solution to these recruitment challenges is using a talent platform specifically designed for marketers, such as The Hidden Market. This platform allows companies to access a pool of highly qualified marketing professionals who are actively seeking new opportunities. By using a platform like The Hidden Market, companies can save time and resources on the recruitment process and find top talent more quickly and efficiently.
Overall, recruitment can be a complex and challenging process, especially in the competitive and constantly evolving field of marketing. However, by being strategic and using innovative solutions like talent platforms, companies can successfully attract and retain top marketing talent.
Marketing Recruitment: How to Attract Top Talent for Your Business
Finding the right marketing talent can be a challenge for businesses, but there are several effective ways to do so. One way is to clearly define the job requirements and use job search engines and social media to post job openings and reach a wider pool of candidates. Another way is to attend industry events and network with potential candidates.
One platform that businesses can use to find marketing talent is The Hidden Market. This platform connects businesses with talented marketing professionals who are actively seeking new opportunities. The Hidden Market's unique approach allows businesses to tap into a pool of highly qualified candidates who may not be actively looking for new jobs but are open to new opportunities.
In addition to using talent platforms like The Hidden Market, businesses can also look for industry-specific job boards and screen candidates carefully during the hiring process. It's important to offer competitive compensation and benefits packages and provide opportunities for professional development to retain top marketing talent.
By utilizing these strategies and platforms like The Hidden Market, businesses can find the right marketing talent to build a strong team that can drive business growth and success
Attracting Top Marketing Talent: Tips for Companies Hiring Marketing Professionals
- Clearly define job requirements: Clearly define the job requirements and the necessary skills and experience for the role before posting the job opening. This will help attract qualified candidates who meet the specific needs of the job.
- Use job search engines and social media: Use job search engines such as LinkedIn and Indeed to post job openings and reach a wide pool of candidates. Share job postings on social media platforms like Facebook and Twitter to increase visibility.
- Look for industry-specific job boards: Look for industry-specific job boards that cater to marketing professionals. This can help target candidates who are specifically interested in marketing roles.
- Attend industry events: Attend marketing events, conferences, and trade shows to network and meet potential candidates. Bring business cards and let attendees know about job openings.
- Screen candidates carefully: During the hiring process, screen candidates carefully to ensure they have the necessary skills and experience for the job. Use behavioral interview questions to assess their problem-solving and critical thinking skills.
- Offer competitive compensation and benefits: Offer competitive compensation and benefits packages to attract top talent. Consider offering bonuses or incentives for achieving specific goals or targets.
- Provide opportunities for professional development: Marketing professionals are often interested in professional development opportunities, so provide opportunities for training and career growth. This can help retain talented employees and keep them engaged in their work.
By following these tips, companies can attract qualified marketing professionals and build a strong team that can drive business growth and success.
How The Hidden Market can help with Marketing Recruitment
To enhance marketing recruitment efforts, The Hidden Market offers an innovative talent platform that provides a range of options for businesses looking to hire. With access to a large pool of candidates, a strong network, and streamlined technology, businesses can easily find the best-fit marketing professionals. The platform's comprehensive approach ensures that companies have all the tools they need to attract top talent and build a skilled marketing team.
Marketing Recruitment Agency
If you are a business thinking about working with a Marketing Recruitment Agency then do check out our article on The benefits of working with a marketing recruitment agency
Other useful links: