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Do take a look at our other resources about marketing jobs:
- CMO jobs
- Marketing Director jobs
- Head of Marketing jobs
- Senior Marketing manager jobs
- Marketing Manager jobs
- Senior marketing executive jobs
- Marketing Executive jobs
- Graduate marketing jobs
- Marketing assistant jobs
- Content marketing jobs
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Marketing skills within marketing jobs
Direct Marketing
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The Hidden Market salary comparison tool and benchmarking for marketing jobs:
Our benchmarking marketing roles show they earn:
- between £80k on average
- with the average desired salary being £97k
This is of course average data and it conceals a lot of the differences. Should you want to benchmark any of your roles you can do so here with our salary comparison tool. But if you would like some indications of salary bands:
Base salaries bandings by levels - Marketing
- CMO salary range - £150k-400k
- Marketing Director salary range - £120k - 180k
- Head of Marketing salary range - £75k-125k
- Senior Marketing Manager salary range - £65k-75k
- Marketing Manager salary range - £45-65k
- Senior Marketing Executive salary range - £35k-45k
- Marketing Executive salary range - £25-35k
- Marketing Assistant salary range - £18-25k
Too often, we see businesses and candidates waste so much time on poorly qualified candidates and roles: undertaking interviews that are not a good fit. We at The Hidden Market overcome this with our prevetted candidates.
There are numerous factors that influence salaries. Some of these are as follows:
- Market forces: demand and supply
- Company size
- Location
- Remit of a role
- Negotiation on both sides: professionals and businesses
We see candidates too often take a role that is not suitable for them. We work with candidates to find the right role with the right business and secure them a decent market rate.
The Difference Between B2B & B2C Marketing Jobs
In the vast and dynamic realm of marketing, professionals are often faced with a pivotal decision early on in their careers. This choice can determine the trajectory of their professional lives, shaping their day-to-day responsibilities, the skill sets they develop, and the type of company cultures they immerse themselves in. What is this crucial choice? It's the decision between stepping into the world of Business-to-Business (B2B) marketing or Business-to-Consumer (B2C) marketing.
Understanding these two fields is not only necessary for career planning and skill development but also for hiring in these domains. Businesses of all sizes and industries need marketers who are not only adept at their craft but also understand the unique characteristics and challenges B2B and B2C marketing jobs entail.
B2B Marketing Jobs
For those charting a course in B2B marketing, the landscape is distinctive and complex. Here, the sales funnel is elongated, interactions are more personalized, and tactics focus on nurturing over volume. B2B marketing professionals often operate within narrower, yet deeper, market segments characterized by industry, business size, and other categorizations.
Target Audience Characteristics
The audience in B2B marketing is typically a business or a decision-making unit within a business. This audience is driven by the need for products or services that can improve operational efficiency, reduce costs, or enhance their competitive advantage. Understanding this level of market sophistication and need is crucial for B2B marketers.
Relationship-Driven Approach
In the B2B space, cultivation of relationships stands as a linchpin. Given the typically high-stakes nature of B2B transactions, trust and rapport are developed and maintained over extended periods. Content marketing, thought leadership, and comprehensive customer relationship management (CRM) systems are essential in building these critical business connections.
Longer Sales Cycles
Unlike in the B2C realm where sales can often be results of impulse or quick decisions, B2B sales tend to follow longer and more intricate sales cycles. This necessitates a marketing strategy that not only builds awareness but also equips the buyer with information and tools through each stage of the decision-making process.
Lead Quality over Quantity
B2B marketing jobs prioritize lead quality due to the customer lifetime value and the complexity of the products or services being offered. Marketers focus on generating leads that are not only likely to convert but also align strategically with the business offering, often through content that emphasizes utility and expertise.
B2C Marketing Jobs
Conversely, B2C marketing caters to a customer base that is broader and more diversified in its needs and preferences. The consumer-focused market is characterized by the immediacy of transactional activities, high volume sales, and the challenge of capturing fleeting consumer attention.
Mass Audience Targeting
B2C marketers often deal with mass-market products or services and have to cater to the diverse needs and whims of individual consumers. This mass targeting approach requires strategies and campaigns that have broad appeal and the ability to cut through the noise of a crowded consumer marketplace.
Transactional Nature
B2C marketing predominantly revolves around transactions, with a focus on the immediate and visible return on advertisement and marketing campaigns. Sales cycles are relatively shorter, and the buyer's decision-making process is generally less complex, often influenced by trends, emotions, and lifestyle choices.
Shorter Sales Cycles
Quick decision-making is a hallmark of B2C sales, driven by consumer preferences and immediate needs. The marketing strategies in this sector often involve creating a sense of urgency and facilitating a seamless purchasing process, whether online or in traditional retail settings.
Focus on Brand Awareness and Loyalty
B2C marketing thrives on creating and maintaining brand loyalty amidst stiff competition. Customer engagement, brand experiences, and loyalty programs play a vital role in sustaining a connection with the end consumer, fostering repeat purchases and advocacy.
Key Differences
The differences between B2B and B2C marketing are not merely operational; they extend to the very fabric of how marketing strategies are developed and executed.
Audience Segmentation
In B2B, the focus is on precise and granular segmentation based on business needs and industry verticals, while B2C marketing calls for wider, yet discerning, segmentation strategies that cater to mass-market consumers' interests and behaviors.
Sales Process Complexity
B2B sales processes often involve multiple stakeholders, longer timelines, and nuanced decision-making criteria that require highly personalized marketing approaches. In contrast, the B2C process is more straightforward, typically involving a single consumer or a small household unit.
Marketing Strategies and Tactics
The marketing strategies and tactics deployed in these two domains are notably different. B2B campaigns lean towards informational and upskilling content delivered through industry-specific channels, while B2C strategies often integrate emotional appeals, lifestyle marketing, and the use of a broader range of media channels to capture audience attention.
Career Opportunities
Choosing between B2B and B2C marketing also means understanding the opportunities and growth potential in each domain.
Skill Sets Required for B2B vs. B2C Roles
Professionals entering B2B roles need to hone skills related to relationship management, strategic content development, and a profound understanding of the industries they serve. On the other hand, B2C marketers often prioritize creativity, trend analysis, and agility in campaign management, given the rapid changes in consumer preferences.
Growth Prospects and Industry Demand
The demand for marketers in both B2B and B2C realms is robust, but the growth potential and the job market dynamics differ. B2B often provides long-term career paths with opportunities for specialization and becoming a domain expert, while B2C roles can sometimes offer a faster-paced, more varied career trajectory.
Choosing the right path—be it B2B or B2C—entails a deep understanding of your own strengths and preferences, as well as an awareness of the industry's needs and the expected career trajectory. It is not a decision to make lightly, but one that, when made with a clear understanding of the distinctions, can lead to a fulfilling and successful career in the dynamic field of marketing.
Conclusion
The choice between B2B and B2C marketing jobs is a decision that should be approached with consideration, intention, and an understanding of the unique ecosystem that each represents. Whether you are a seasoned marketer or just entering the job market in pursuit of a marketing career, taking the time to comprehend the nuances between the two can be immensely valuable. There is no 'one-size-fits-all' answer to which path is superior; the key is to understand where your skills and passions align and to make an educated choice that propels your career forward. By recognizing the differences and opportunities inherent in each, you set yourself up for a rewarding and impactful career in marketing.
Types of marketing jobs by level
Marketing is a diverse field with a range of career paths, each with its own set of responsibilities and requirements. From entry-level positions to senior leadership roles, there are numerous opportunities for marketing professionals to advance their careers. In this article, we will cover the different levels of marketing jobs, from Marketing Assistant/Graduate positions to the Chief Marketing Officer (CMO) role.
- Marketing Assistant / Graduate Job - The entry-level position in marketing is the Marketing Assistant or Graduate job. These roles involve supporting the marketing team in executing campaigns and initiatives, conducting market research, and handling administrative tasks. Candidates for these roles typically have a degree in marketing or a related field, and some relevant experience or internships.
- Senior Marketing Executive/Executive Job - The next step up from a Marketing Assistant role is the Senior Marketing Executive/Executive job. These positions involve greater responsibility for executing marketing campaigns and initiatives, developing marketing strategies, and managing budgets. Candidates for these roles typically have several years of experience in marketing or related fields and a proven track record of success.
- Marketing Manager Job - The Marketing Manager role is a mid-level position that involves overseeing a team of marketers and managing multiple campaigns and initiatives simultaneously. Marketing Managers are responsible for developing and implementing marketing strategies, managing budgets, and analyzing campaign performance. Candidates for these roles typically have several years of experience in marketing and management skills.
- Senior Marketing Manager Job - The Senior Marketing Manager job is a senior-level position that involves overseeing multiple Marketing Managers and managing the overall marketing strategy for a business or organization. These roles require strong leadership skills, the ability to develop and execute strategic plans, and a deep understanding of market trends and consumer behavior.
- Head of Marketing Job - The Head of Marketing role is a top-level marketing position that involves managing the entire marketing function for a business or organization. These roles require strong leadership and strategic skills, the ability to develop and execute marketing plans, and a deep understanding of the industry and competitive landscape.
- Marketing Director Job - The Marketing Director role is a senior executive position that involves overseeing the marketing strategy and operations for a business or organization. These roles require a broad range of skills, including strategic planning, budget management, team leadership, and stakeholder management.
CMO Job The Chief Marketing Officer (CMO) is the highest-ranking marketing executive in a business or organization. The CMO is responsible for developing and executing the overall marketing strategy, managing budgets, and driving business growth. These roles require extensive experience in marketing and leadership skills, as well as a deep understanding of business strategy and industry trends.
In conclusion, marketing offers a range of career paths, from entry-level positions to senior executive roles. Whether you are starting your marketing career as a graduate or pursuing a leadership role as a CMO, there are numerous opportunities to grow and succeed in this exciting and dynamic field.
Key marketing job descriptions by level:
- CMO Job Description - Chief Marketing Officer Job Description
- Marketing Director Job Description
- Head of Marketing Job Description
- Senior Marketing Manager Job Description
- Marketing Manager Job Description
- Senior Marketing Executive/Executive Job Description
- Marketing Assistant / Graduate Job Description
How we work helping marketers secure marketing jobs
What we do in hiring marketers:
At The Hidden Market, we're a unique solution for businesses looking to hire. Why is this important for you as a candidate? As a candidate you have access to roles we are marketing and roles we're headhunting for, which means we have a greater range of opportunities for you.
How we help candidates in securing marketing jobs
Making a career move at any level is a big decision and one that is plagued with potential mistakes. We work with our candidate base to help, inform and guide professionals in making the best career choices they can.
As a Hidden Market Member should you wish you can:
- Connect with our team and discuss your career
- Benefit from our free resources and services
- Select paid for resources and services
- Benefit from our network: we work with businesses in pipelining talent. Aside from live jobs we market you're welcome to register with us and we'll keep you in mind for roles
- Enjoy our community and content
If you have further questions of how we work please check out our FAQ's in the footer.
FAQ's for marketing jobs
What do marketing jobs pay?
Marketing salaries vary depending on experience. Starting they can be at the £16k-£20k mark in London and can range up to £300k-350k for a CMO role at a big brand. Realistically marketing executives are often on £20k-£30k and senior marketing executives at £30k-£40k, Marketing Managers on £40k-£60k, Senior Marketing Managers on £60k-£80k, Heads of Marketing on £80k-£100k and Marketing Directors on £100k-£130k and finally Chief Marketing Officers on £130k-350k
Can marketing jobs be remote?
Yes of course, but this depends on the type of role that you are doing as a marketer. Some jobs often lean much more toward remote work, maybe content writing or technical SEO for example (there are lots more examples!), but conversely some brands may even want the same roles in the office, for example if the business needs a content writer to work with the stakeholders, interviewing them for content etc, it can be the case that the brand might require the role to be hybrid or more office based.
Can marketing jobs be replaced by AI?
No, it is unlikely that marketing jobs will be fully replaced by AI. AI is having a big impact on all industries and essentially providing all workers with a lot more capacity to work and make data-based decisions as AI allows a marketer to crunch numbers and pull in information from a larger range of sources for example. There are areas of marketing jobs that can be replaced and these are likely areas that marketers would be happy to replace such as marketing related admin and research, allowing them more time to work on campaign strategy or work with stakeholders etc.
Will marketing jobs be automated?
The potential automation of marketing jobs has sparked significant discussions and debates. While automation has indeed impacted certain marketing tasks, the complete replacement of the entire marketing field by AI remains unlikely in the foreseeable future
Are marketing jobs stressful?
Yes marketing jobs can indeed be stressful. Stress is clearly a subjective topic and therefore one that can be disagreed on, but marketing jobs often involve demanding deadlines, high expectations, and the need to constantly adapt to changing market conditions. The nature of marketing requires professionals to navigate a fast-paced and competitive landscape, which can contribute to stress levels.
Is marketing a job for the future?
Yes, marketing is widely considered a job with promising prospects for the future. As businesses continue to evolve and adapt to the digital age, the role of marketing becomes increasingly crucial in reaching and engaging target audiences.
What is a good starting salary for marketing UK?
This will depend on your educational background and training but non-graduates can be looking at £16k-20k for starting salaries on average, this can go up to £25k for school leaver trainee programs with big businesses that are considered to be alternatives to embarking on undergraduate studies. Alternatively, graduates can be looking at between £20k-£30k starting salaries for careers in marketing. Of course there are exceptions to the rules and no doubt some will earn more and some less.