Mobile Marketing Manager Job Description

Overview - Mobile Marketing Manager Job Description

Here we've set out all the information you need regarding a Mobile Marketing Manager role & Job Description. 

You'll find:

Mobile Marketing Manager Job Description 

A downloadable Mobile Marketing Manager Job Description

Key skills in the role of a Mobile Marketing Manager Role

If you are looking for other marketing job descriptions please take a look at our complete list of marketing job descriptions.

This Mobile Marketing Manager job description template includes the list of most important Mobile Marketing Managers duties and responsibilities. It is customisable and ready to post to job boards. Use it to save time, attract qualified candidates and hire the best employees.

If you're looking to hire a Mobile Marketing Manager or a candidate looking wanting more information, here we have laid out the key requirements, duties, responsibilities, and skills that should be in a Mobile Marketing Manager job description. If you're on this page you're likely a business looking to hire a Mobile Marketing Manager or a marketer interested in the role of a Mobile Marketing Manager. If you are looking for a Mobile Marketing Manager job description then below we have a job description template for you below

Whether you are a business looking to hire or a candidate looking at the role we hope that this helps you in your endeavours. 

We're well placed to help both candidates and companies looking to place Marketing Strategy roles. Links below with information as to how we are able to help you and there are links to our current vacancies too. 

If you are looking for a general marketing manager job description please take a look at our Marketing Manager Job Description.

Intro: 

The Mobile Marketing Manager must understand all of the marketing trends and advertising techniques in the mobile phone market and how they interact. They must be extremely comfortable with these channels, along with understanding the analytics behind user engagement. It’s a challenging, fast-paced role but one thing is certain – we’re going to need more of these talented producers in the future.

As a Mobile Marketing Manager we expect you to be proficient in running multiple campaigns and analytics to track and prove the results of your efforts. We require that you understand the technicalities and nuances of mobile marketing. 

Mobile Marketing Manager Requirements 

• Strong understanding of the complex set of consumer behaviors 
• Experience in some of or ideally a large amount of mobile marketing specific channels such as SMS or Text Marketing, Mobile Web, MMS, Mobile Applications, PPC, Banner Advertising, Location-Based Marketing, Barcodes - barcodes and Quick Response (QR), Games advertising 
• Strategic development of mobile marketing channel strategy
• Strong broad marketing experience ideally in a similar field 
• Review current mobile marketing strategy  
• Plan and implement a process of mobile specific strategy development 
• Design and implement marketing strategies aligned with business targets over the medium to long term 
• Develop specific digital campaigns to increase web traffic
• Analyse sales and marketing metrics in relation to mobile marketing
• Forecast market trends in mobile marketing 
• Research the market to identify new opportunities for mobile marketing 
• Generate innovative ideas to promote our brand and our products with mobile channels 
• Address advertising needs in mobile channels 
• Customer research to ensure strategic marketing development
• Liaise with internal teams and ensure brand consistency
• Establish strategies that will enable us to establish a strong, long-term digital presence 

Requirements and skills

• Proven work experience within Mobile Marketing or in a similar field in marketing
• Strong understanding of the mobile marketing space or challenges it faces as change is constant 
• Demonstrable experience with marketing campaigns and digital technologies (e.g. online tools and social media)
• In-depth knowledge of relevant CRM software and Content Management Systems
• Familiarity and understanding of digital channels 
• Understanding of digital channels and how these might change over time
• Excellent communication skills (verbal and written)
• Strong analytical skills
• Team management skills
• Likely a BSc degree in Marketing or a relevant field
• Strong data analysis experience to review data performance 
• Attention to detail 
• Strong leadership skills in order to improve internal focus and commitment to projects