Paid Social Manager Job Description

Introduction:

The Paid Social Manager will be responsible for developing and executing paid social media campaigns that drive online traffic and revenue to the company's website. This includes managing budgets, creating ad copy, targeting audience segments, and analysing campaign performance. The Paid Social Manager will also be responsible for staying up-to-date with the latest paid social media trends and best practices to ensure that campaigns are as effective as possible.

Key Responsibilities:

• Develop and execute paid social media campaigns across various platforms, such as Facebook, Instagram, Twitter, and LinkedIn
• Manage campaign budgets and make adjustments as needed to ensure that campaigns are meeting performance goals
• Create compelling ad copy and targeting strategies to reach the desired audience
• Monitor and analyse campaign performance, using data to make recommendations for optimization and improvements
• Stay up-to-date with the latest paid social media trends and best practices, and implement these in campaigns
• Collaborate with other teams, such as design and content, to create cohesive and effective campaigns
• Provide regular reports on campaign performance and ROI to stakeholders
• Work with cross-functional teams to ensure a cohesive approach to customer acquisition and retention across all digital channels

Qualifications:

• Proven experience as a Paid Social Media Manager or similar role
• In-depth knowledge of paid social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn
• Experience with ad copywriting, targeting strategies, and campaign management
• Strong understanding of website analytics and conversion tracking
• Excellent communication and project management skills
• Strong attention to detail and ability to work in a fast-paced environment
• A bachelor's degree in Marketing, Communications, or a related field is preferred.