What is a Partner Marketing Manager?
Overview - Partner Marketing Manager Job Description
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Marketing Strategy Manager Job Description
A downloadable Partner Marketing Manager Job Description
Key skills in the role of a Partner Marketing Manager Role
This Partnerships Marketing Manager job description template includes the list of most important Partnerships Marketing Manager duties and responsibilities. It is customisable and ready to post to job boards. Use it to save time, attract qualified candidates and hire the best employees.
If you're looking to hire a Partnerships Marketing Manager or a candidate looking wanting more information, here we have laid out the key requirements, duties, responsibilities, and skills that should be in a Partnerships Marketing Manager job description. If you're on this page you're likely a business looking to hire a Mobile Marketing Manager or a marketer interested in the role of a Partnerships Marketing Manager. If you are looking for a Partnerships Marketing Manager job description then below we have a job description template for you below
Whether you are a business looking to hire or a candidate looking at the role we hope that this helps you in your endeavours.
We're well placed to help both candidates and companies looking to place Partnerships Marketing Manager roles. Links below with information as to how we are able to help you and there are links to our current vacancies too.
If you are looking for a general marketing manager job description please take a look at our Marketing Manager Job Description.
Downloadable Partner Marketing Manager Job Description
Partner Marketing Manager Job Description:
As a business we have a strong client and user base and the business is looking for a Partner Marketing Manager to identify and fully exploit the partnership marketing opportunities with the businesses current and potential partners. As a partner marketing manager you will be responsible for planning and managing marketing-initiated partnership activities within the allocated budgetary guidelines and deadlines with our associated partners. You will work with partners to grow joint marketing initiatives and plans based on current market trends and competitors. You will work on potential joint partner initiatives to ensure longer term business development.
Partner Marketing Manager Responsibilities
- Partnership Marketing campaigns - Create and manage campaigns to build brand awareness, generate sales leads and ultimately commercial value to the business
- Data analysis - evaluate the success of marketing campaigns based on their performance in terms of reach, frequency, and response rates
- Customer retention - develop strategies to increase customer retention through upselling, cross-selling, and creating relationship plans
- Strategic partnership - develop and implement strategic partnerships with other companies to promote products and services
- Internal stakeholders - work with internal departments to develop new products or services in response to customer demand
- Market research - conduct market research to identify trends and opportunities in specific industries or markets
- Data analysis - analyse partnership marketing data from websites, social media platforms, and mobile applications to identify opportunities for improving marketing initiatives
- Manage partnerships from scoping to closing of deals
- Manage digital partnership marketing via the use of social media channels such as Facebook, Twitter, Instagram, and Pinterest
Requirements and skills
- Proven work experience within Partner Marketing or in a similar field in marketing
- Strong understanding of the Partnership Marketing space or challenges it faces as change is constant
- Demonstrable experience with marketing campaigns and digital technologies (e.g. online tools and social media)
- In-depth knowledge of relevant CRM software and Content Management Systems
- Familiarity and understanding of digital channels
- Understanding of digital channels and how these might change over time
- Excellent communication skills (verbal and written)
- Strong analytical skills
- Team management skills
- Likely a BSc degree in Marketing or a relevant field
- Strong data analysis experience to review data performance
- Attention to detail
- Strong leadership skills in order to improve internal focus and commitment to projects
Partner Marketing Manager Job Description:
Intro:
As a business we have a strong client and user base and the business is looking for a Partner Marketing Manager to identify and fully exploit the partnership marketing opportunities with the businesses current and potential partners. As a partner marketing manager you will be responsible for planning and managing marketing-initiated partnership activities within the allocated budgetary guidelines and deadlines with our associated partners. You will work with partners to grow joint marketing initiatives and plans based on current market trends and competitors. You will work on potential joint partner initiatives to ensure longer term business development.
Partner Marketing Manager Responsibilities
- Partnership Marketing campaigns - Create and manage campaigns to build brand awareness, generate sales leads and ultimately commercial value to the business
- Data analysis - evaluate the success of marketing campaigns based on their performance in terms of reach, frequency, and response rates
- Customer retention - develop strategies to increase customer retention through upselling, cross-selling, and creating relationship plans
- Strategic partnership - develop and implement strategic partnerships with other companies to promote products and services
- Internal stakeholders - work with internal departments to develop new products or services in response to customer demand
- Market research - conduct market research to identify trends and opportunities in specific industries or markets
- Data analysis - analyse partnership marketing data from websites, social media platforms, and mobile applications to identify opportunities for improving marketing initiatives
- Manage partnerships from scoping to closing of deals
- Manage digital partnership marketing via the use of social media channels such as Facebook, Twitter, Instagram, and Pinterest
Requirements and skills
- Proven work experience within Partner Marketing or in a similar field in marketing
- Strong understanding of the Partnership Marketing space or challenges it faces as change is constant
- Demonstrable experience with marketing campaigns and digital technologies (e.g. online tools and social media)
- In-depth knowledge of relevant CRM software and Content Management Systems
- Familiarity and understanding of digital channels
- Understanding of digital channels and how these might change over time
- Excellent communication skills (verbal and written)
- Strong analytical skills
- Team management skills
- Likely a BSc degree in Marketing or a relevant field
- Strong data analysis experience to review data performance
- Attention to detail
- Strong leadership skills in order to improve internal focus and commitment to projects
What is a Partner Marketing Manager?
The role of a Partner marketing manager is to be responsible for developing and executing marketing strategies that involve partnerships with third parties. They work with vendors, suppliers, or other business partners to develop mutually beneficial relationships that often entail sharing the client/customer base and as such help each company to grow its respective businesses.
A requirement of the Partner marketing manager role is to have a deep understanding of the products or services offered by their own company as well as the products provided by their partner companies. This allows the Partner Marketing Manager to effectively coordinate efforts between both groups in order to create compelling mutual beneficial offerings that will appeal to both sets of customers.
The key skills for a partner marketing manager role
A Partner Marketing Manager is responsible for developing and executing marketing strategies in collaboration with external partners to drive mutual business goals. This role involves managing relationships with partners, coordinating joint marketing efforts, and ensuring that both parties benefit from the collaboration. Here are key skills for a Partner Marketing Manager:
- Relationship Management:
- Build and maintain strong relationships with external partners, understanding their business goals and aligning marketing strategies accordingly.
- Communication Skills:
- Effectively communicate marketing plans, expectations, and goals to partners, ensuring a clear understanding of joint initiatives.
- Collaboration:
- Work collaboratively with cross-functional teams, including sales, product, and marketing teams, to ensure alignment and successful execution of partner marketing programs.
- Strategic Thinking:
- Develop and execute strategic marketing plans that align with both the partner's and the company's objectives, ensuring a mutually beneficial partnership.
- Marketing Strategy Development:
- Create comprehensive marketing strategies that leverage both the partner's and the company's strengths to maximize impact.
- Data Analysis:
- Use data analytics to measure and analyze the performance of partner marketing campaigns, deriving insights to optimize future initiatives.
- Understanding of Partner Ecosystem:
- Have a deep understanding of the partner ecosystem, industry trends, and competitor landscape to identify opportunities and challenges.
- Negotiation Skills:
- Negotiate and manage partnership agreements, ensuring that terms are mutually beneficial and aligned with marketing goals.
- Brand Management:
- Ensure brand consistency and alignment in all partner marketing materials and activities, maintaining a unified brand message.
- Content Development:
- Create and coordinate the development of marketing collateral, content, and assets to support joint partner marketing initiatives.
- Event Coordination:
- Plan and execute events, webinars, and other marketing activities in collaboration with partners to drive brand awareness and lead generation.
- Budget Management:
- Manage budgets for partner marketing programs, ensuring cost-effectiveness and a positive return on investment.
- Adaptability:
- Be adaptable to changes in the marketing landscape, partner priorities, and industry trends, adjusting strategies as needed.
- Analytical Thinking:
- Analyze market trends, partner performance, and campaign effectiveness to make data-driven decisions and optimize marketing efforts.
- Cross-Cultural Sensitivity:
- If dealing with international partners, possess cross-cultural sensitivity and an understanding of global market dynamics.
These skills collectively enable a Partner Marketing Manager to foster successful collaborations, drive marketing initiatives, and contribute to the overall growth and success of the business through strategic partnerships.
Looking for Partner Marketing Manager jobs?
At The Hidden Market we focus on hiring the best marketing talent for a range of sectors.
If you're looking for your next Partner Marketing Manager position we would love to try and help you secure it.
Looking to hire a Partner Marketing Manager?
At The Hidden Market we focus on hiring the best marketing talent for a range of sectors.
If you are looking to hire a Partner Marketing Manager we have some great candidates on our books.
Want more information?
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How we work at The Hidden Market - hiring Partner Marketing Manager
At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place Partner Marketing Managers at businesses from start up through to corporate.
If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here.