Senior Marketing Manager Job Description

We are looking for a Senior Marketing Manager who can take ownership for driving profitable and sustainable growth for our business. You will be responsible for the development of the marketing strategy ensuring campaigns are mapped to the businesses personas with a clear view of the customer's journey from start to finish, reporting on ROI and spenditure.

A Senior Marketing Manager has many duties and responsibilities. Although specific positions will dictate a Senior Marketing Manager’s undertakings, there are several primary responsibilities common to this occupation. A review of current job listings identified the following main tasks and responsibilities.

Responsibilities of the Senior Marketing Manager

• Budget management and report on the marketing spend
• Stakeholder Management: work collaboratively with all stakeholders across sales, product management, and the marketing team to ensure there is buy in and success of future marketing campaigns and resources 
• Strategy; understand the overall business and marketing strategy and create a marketing plan for your division 
• Team Management: lead, manage and motivate the marketing team  
• Sales Support: create content and collateral to help the sales team convert more prospects
• Campaign Management: target market segments with integrated marketing campaigns to generate demand and convert them into leads. Campaigns can include ABM, paid social, webinars, email marketing, and direct mail.
• Content Marketing; create a variety of content - thought leadership, blogs, whitepapers, webinars and video.
• Digital channel management: ensure that all content is optimised for SEO, and our presence is expanded across our social - LinkedIn & Twitter. Run PPC or other paid activity where required 
• Technical: work with CRM and Marketing Automation tools to ensure sales and marketing are working in unison
• Marketing Analysis: analyse and report on website traffic, marketing qualified leads, conversions, attribution, and pipeline growth.

Senior Marketing Manager Requirements

• Marketing Manager or Senior Marketing Manager from a relevant industry
• Experience in creating marketing plans that build awareness and drive leads
• Excellent written and presentation skills
• Broad experience across online and offline marketing channels
• Good experience in working with sales teams
• Budget management experience
• Ideally degree educated 

 Senior Marketing Manager - A day in the life:

• Work with the marketing team and associated external agency partners on marketing campaign execution 
• Alongside other marketing leaders and relevant business leaders, plan and produce marketing plans and strategies to support mid to longer-term growth
• Support the business with research into trends and propositional development to ensure deliver long term growth and market competitiveness: researching to identify target customers for a product or service and then develop the pricing strategy that will induce them to purchase the product or service