Trade Marketing Manager Job Description:
Overview - Trade Marketing Manager Job Description
Here we've set out all the information you need regarding a Trade Marketing Manager role & Job Description.
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Trade Marketing Manager Job Description
A downloadable Trade Marketing Manager Job Description
Key skills in the role of a Trade Marketing Manager Role
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This Trade Marketing Manager job description template includes the list of most important Trade Marketing Manager duties and responsibilities. It is customisable and ready to post to job boards. Use it to save time, attract qualified candidates, and hire the best employees.
If you're looking to hire a Trade Marketing Manager or a candidate wanting more information, here we have laid out the key requirements, duties, responsibilities, and skills that should be in a Trade Marketing Manager job description. If you're on this page you're likely a business looking to hire a Trade Marketing Manager or a marketer interested in the role of a Trade Marketing Manager. If you are looking for a Trade Marketing Manager job description then below we have a job description template for you below.
Whether you are a business looking to hire or a candidate looking at the role we hope that this helps you in your endeavours.
We're well placed to help both candidates and companies looking to place Trade Marketing roles. Links below with information as to how we are able to help you and there are links to our current vacancies too.
If you are looking for a general marketing manager job description please take a look at our Marketing Manager Job Description.
Trade Marketing Manager Job Description:
We are looking for a Trade Marketing Manager to manage all marketing to our trade partners and potential trade partners. Our business relationships with our trade partners are fundamental to success in achieving our commercial goals.
For this role, you will be a creative and quantitative thinker. You should be familiar with various trade marketing techniques across all marketing channels. Your goal will be to develop and implement the most profitable campaigns to position and promote the businesses roles.
Trade Marketing Manager Responsibilities:
- Managing online channels from planning, implementation and optimisation such as email/CRM, Social Media, SEO, Display and PPC
- Growing subscription numbers and revenues across the portfolio.
- Use marketing intelligence, customer insight & analysis to understand their audiences and effectiveness of their campaigns
- Drive brand engagement, customer satisfaction and lifetime value.
- Develop retention and upsell programmes and deliver highly targeted multi-channel campaigns and implement strategies for cross-sell and upsell.
- Understand and report against engagement programme KPIs, Forecast, track, analyse and report on activity
- To use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns
Trade Marketing Manager Requirements:
- Excellent understanding of subscriptions marketing including retention, acquisition, in life marketing
- Creative thinker and proactive problem solver
- Proven experience as a Subscriptions Marketing role or similar role such as CRM
- Ideally a good understanding of Google Analytics & WebTrends
- Excellent communication skills
- Strong attention to detail
- Analytical mind and strong quantitative skills
- Ideally BSc/BA in Marketing, Communications or a similar field
Key skills in the role of a Trade Marketing Manager Role
The role of a Trade Marketing Manager involves a combination of marketing, sales, and strategic skills. Here are key skills typically associated with the Trade Marketing Manager role:
- Strategic Thinking:
- Ability to develop and implement effective trade marketing strategies aligned with overall business objectives.
- Analytical Skills:
- Proficiency in analyzing market trends, competitor activities, and consumer behavior to make informed decisions.
- Sales Acumen:
- Understanding of sales processes and the ability to collaborate with sales teams to drive revenue through effective trade marketing initiatives.
- Communication Skills:
- Strong verbal and written communication skills to convey marketing plans, promotional activities, and brand messages to internal teams, partners, and clients.
- Negotiation Skills:
- Ability to negotiate with partners, retailers, and distributors to secure favorable terms and promotions.
- Brand Management:
- Experience in developing and maintaining a consistent brand image across various channels and touchpoints.
- Data Analysis:
- Proficient use of data analytics tools to measure the effectiveness of trade marketing campaigns and make data-driven decisions.
- Cross-Functional Collaboration:
- Ability to work collaboratively with sales, marketing, product, and other cross-functional teams to ensure alignment of strategies and goals.
- Promotional Planning:
- Expertise in planning and executing promotional campaigns, including trade promotions, discounts, and incentives.
- Customer Focus:
- Understanding the needs and preferences of customers in the target market to tailor marketing strategies accordingly.
- Market Research:
- Conducting thorough market research to identify opportunities, threats, and key insights for effective trade marketing planning.
- Budget Management:
- Skill in managing and optimizing budgets for trade marketing activities to achieve maximum ROI.
- Project Management:
- Organizational and project management skills to handle multiple tasks, deadlines, and projects simultaneously.
- Adaptability:
- Flexibility to adapt to changing market conditions and adjust marketing strategies accordingly.
- Retail Knowledge:
- Understanding of retail environments, including knowledge of merchandising, shelf placement, and point-of-sale displays.
- Technology Proficiency:
- Familiarity with marketing automation tools, CRM systems, and other relevant technologies.
These skills collectively contribute to the Trade Marketing Manager's ability to create impactful campaigns, build strong relationships with partners, and drive sales in the competitive market.
What is a Trade Marketing Manager?
The role of a Trade Marketing Manager is to market to a product or services value chain, i.e trade rather than the individual consumer or end buyer. The purpose of the Trade Marketing Manger marketing’s fundamental idea is to create a demand for products or services across various channels through the value chain and the point of sale, in the example of retail a trade marketer would be marketing to its retailers.
Given this, the role of a trade marketing manager is one that requires extensive industry knowledge of the industry they work in. A Trade Marketing Manager would be responsible for developing and executing marketing strategies that help their company sell its products or services to other businesses.
In addition to marketing, the trade marketers would be tasked with creating new sales opportunities by identifying new opportunities for growth. Relationship management is clearly a vital role in this discipline and it is important that trade marketers have good relationships with partners and clients.
Similar to lots of other marketing roles this role utilises the full marketing channel mix.
What is a Trade Marketing Manager?
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At The Hidden Market we focus on hiring the best marketing talent for a range of sectors.
If you're looking for your next Trade Marketing Manager position we would love to try and help you secure it.
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At The Hidden Market we focus on hiring the best marketing talent for a range of sectors.
If you are looking to hire a Trade Marketing Manager we have some great candidates on our books.
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How we work at The Hidden Market - hiring Trade Marketing Manager
At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place Trade Marketing Managers at businesses from start up through to corporate.
If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here.