Blog & Market Insights - Assessing the Hidden Market

Unfettered advice from The Hidden Market. There is a lot of terrible recruitment content out there and we are here to provide you with some honest insights and helpful views.

The world of business is going through significant changes with technological changes such as AI. This is truly exciting, and we will look at this, but often through the lens of human capital. Our role at The Hidden Market is the supply of talent so we'll continue to be fascinated by people!

Our content is here for you to use and benefit from as you wish and it's intended to help and support the market person by person, business by business.

If you would like us to do a piece on a specific topic please get in touch - hello@thehiddenmarket.com
Media requests & enquiries to media@thehiddenmarket.com

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Crafting Effective Job Descriptions: A Guide for Hiring Success

Crafting a job description is akin to sketching the outline of a coveted opportunity. It's where the art of attracting talent meets the science of clear communication. As hiring today becomes ever more competitive, with job seekers…

Avoid These Common Mistakes in Job Descriptions for Marketing Roles

This post is tailored for leaders who are responsible for creating compelling job descriptions to attract and retain top marketing talent. We'll deconstruct the most common missteps in job descriptions and provide you with the insights you…

Is it Doom & Gloom? Data on senior marketing roles 2023

2023 was a big year for macroeconomic developments: wars, AI disruption, Inflation & cost of living pressures,
AI disruption, & Financing costs.

Fractional CMO’s for startups

Startups come in all shapes and sizes but lots of their challenges are shared. Here we look at the challenges facing startups in their marketing and how the role of a Fractional CMO can help.

How to become a Fractional CMO:

There’s no set approach to becoming a Fractional CMO but here’s our overview of how we suggest to you your best chance of success. Becoming a Fractional Chief Marketing Officer (CMO) involves a blend of expertise, experience, and…

When Should You Hire A Fractional CMO?

A business looking for a competitive advantage might naturally look at talent and how they can improve their business performance with better strategy and execution. Marketing is a function that indisputably adds a lot of value to…

How Much Does It Cost To Hire A Fractional CMO?

Benefits of hiring a Fractional CMO for your business:

Business is evermore competitive and as such there is more of a need for marketing. Looking at the most successful brands, marketing often plays a crucial role in a business's success. Having a strong marketing strategy is…

SparkToro sparked my interest

Now if you're a marketer of any level or a business owner no doubt you're interested in understanding your audience. No doubt there's lots of way's to do this, but marketing tech can help you. We've come across SparkToro and thought we would…

Do you need a specialist marketing recruitment agency?

In today's fast-paced and competitive business landscape, the success of any company heavily relies on its marketing efforts. Effective marketing strategies and skilled professionals are essential for attracting customers, building brand…